Ethical Fashion

There's no point being coy about it, fashion can be a dirty business. Cotton accounts for just 3% of the world's agriculture, yet uses 25% of all insecticides and 10% of all pesticides. At the same time the 40 million (mainly female) workers in the global textile trade are the ones that pay the price for cheap clothing: long hours, poor wages, unsafe working conditions, abuse, harassment, discrimination. Not good.

Thankfully it doesn't have to be this way. In recent years a number of pioneering brands have started making clothes the ethical way. Best of all these clothes are superb, stylish pieces that make you look good and feel great. Isn't that what fashion should be about?

Consequently everything we stock tackles at least one of the environmental and /or social issues involved in making, transporting and selling clothes. We assess both the brand and their products against a set of ethical criteria covering environmental impact, working conditions and fair trade. We don't expect perfection - garment supply chains are often complex and fragmented and many ethical brands are still small companies, but we do look for real commitment.

Here's where we stand on the main environmental and social issues associated with fashion: