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Product code: 20031571
Doing it Right....Frugi love organic cotton. The fibres are soft and naturally free from any ugly pesticides. The farmers who grow & pick it are healthy and paid fairly so their family can live and the outfit makers have a wonderful workplace. So, by making the choice to use organic cotton clothing, not only are you helping the environment, you are helping to save lives AND you are providing your baby with the healthiest, softest clothing you could possibly buy!
A long long time ago…...on a planet far far away lived two little, concerned people called Lucy and Kurt Jewson. Being concerned (for the planet, not generally) they decided to put their first born son in washable nappies. Although the world wasn’t saved immediately, they thought that they were taking another step along the long road called “doing your bit”. And they were...but there was a snag. Tom was a big lad. This, combined with his planet saving nappy, meant that his clothes were all somewhat snug around his bottom area. Lucy, being the entrepreneurial type, had a brainwave, “Kurt?” she said. “Yes, my love”, “ Why don’t we design our own range of baby clothes that will fit over cloth nappies?”, “Err…because we have no experience of clothing design and manufacture, neither of us has run our own business before, we have secure jobs, a mortgage to pay, a young son etc. etc.” Cut4Cloth went ‘live’ on June 1st 2004, and the business thrived, selling beautiful baby clothes to fit over cloth nappies, despite Kurt’s concerns! By being members of 1% for the Planet Frugi are committed to donate 1% of our turnover (that's turnover, not profit) to audited grass-roots environmental concerns. Please see the Frugi website for more information. Changing the name not the game! As the business continued to grow, Cut4Cloth became somewhat of a descriptive term. Not quite the effect that Hoover had on the vacuum cleaner, we admit, but you know what we mean. With things moving apace, quite a lot of what we do isn’t exactly ‘cut for cloth’, with children's clothes up to 6yrs and our first range of breastfeeding wear (yes, there were numerous, humorous and risqué names suggested for this range – we might have grown up, but not that much!) So, we changed the name to Frugi - a word that not only rhymes with 'boogie', but also translates from Latin as 'Fruits of the Earth' which is a bit more reflective of what we're all about these days... Don’t worry, though, we still have the same fantastic team and ethics here on Gear Farm, and the Cut4Cloth name will remain as a descriptive ‘stamp’ on appropriate items for babies between 0-2 yrs.
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