About Adili

Adili - Our Company Ethos

Adili is the Swahili word for 'ethical and just'. As a company Adili believes that it is possible for fashion to be both stylish and made in an ethical and just way; in a way that gives rather than takes from people and the planet; in a way that upholds the dignity of those along the supply chain.

There are organisations, initiatives and companies showing that trade can be done differently, that working in fashion can have dignity, can respect the world around us and can be a way for individuals and communities to trade their way out of poverty, to save fast-disappearing skills, to gain new ones and to have the resources to educate their children... Some brands trade fairly and directly with producers while others have a focus on the environmental cost of growing and producing fibre and fabric. Some ethical fashion brands achieve both these objectives and many aspire to.

Adili showcases these pioneering ethical clothing brands which are tackling head on one or more of the ethical issues involved in fashion production.

It is a challenge. Growing, spinning, weaving, dyeing, stitching, embroidering, printing...a garment passes through many places and many hands before it ends up in our wardrobes. Adili has developed a framework of the ethical issues that arise in the fashion industry and the various ways these can be addressed. Each brand is evaluated against this framework before it can be considered as a supplier of ethical fashion. All of our suppliers must clearly demonstrate against defined criteria how they are ensuring their production is ethical and just.

Many of the ethical fashion brands have also achieved, or are working towards, external certification that provides an independent assurance that they are actually implementing and living up to their stated ethical ideals in clothing production. For example:
  • organic certifiers check the farming and also the flow of goods to ensure that the cotton in, say, your t-shirt actually came from an organic farm;
  • IFAT, the International Fair Trade Association, holds its members to account to check they are actually trading fairly with their suppliers; and
  • Fairtrade Labelling provides an independent guarantee that the cotton farmers got a fair deal.
The Adili team is not just passionate about these issues, but also has professional experience in this sector and, in particular, in the management of ethical supply chains.

All the products Adili stocks tackle at least one of the environmental and social issues involved in making, transporting and selling clothes. However we believe tackling one issue is the beginning not the end. We therefore work with brands that share our vision that fashion can, and should, be made so that both people and planet benefit; with brands who are constantly striving to improve the ethical impact of their supply chains; with brands who when they have grasped one ethical issue in the production of their clothes move on to the next.

In practical terms this means we assess both the brand and the product against our ethical frameworks covering environmental impact, working conditions and fair trade. These frameworks cover the whole supply chain for a product. We do not expect perfection in all areas - garment supply chains are often long, complex and fragmented and many of the pioneering ethical brands are still small companies, however we do look for commitment and assess development and improvement.

Adili.com - demonstrating that fashion can be stylish and ethical.


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